Mission statement:

As president of Ology Audio, my goal is to develop the highest quality solutions for home and automotive audio systems at a fraction of my competitiors cost. By using the latest technology available, Ology Audio will deliver products that are unsurpassed in sound quality at an excellent value.

As most people know, there are considerable markups at each point between the actual manufacturing of the parts that go into your component sets that you end up buying... By buying directly from the component manufacturer you avoid the distributor's markup, as well as the dealer's markup. Additionally at this stage of the business's growth we have NO marketing budget and very little overhead costs which help to keep the costs for the consumer at a minimum.

At this time the only service that is being offered to the public is that of custom component design work. Using my past experience as well as some powerful tools such as LSPCad Pro 6 and MLS I am able to design quality crossovers with appropriate raw drivers to fit your needs. All of the raw drivers can be obtained directly from www.partsexpress.com and www.madisound.com the only additional cost associated is that of the crossover components and the time required for assembly.

The main goal of Ology Audio at this stage of growth is to get as many of these prototype component systems in the hands of the public in order for them to be reviewed and the word of mouth to do it's job. After there are enough satisfied customers for the prototypes my designs will be finalized, PC boards will be ordered and the product will be sold mainly to Dealers for resale. I will still take orders online from people in areas where there are no Dealers located yet though. The final goal is to sell components that even with retail markups will still compete in quality with other component sets at more than twice the price. Needless to say at this stage of business when there is no retail markup yet and the design approach is of the no frills variety prices severely undercut the future competition.

For more information look at this thread on the CarStereo Forums:
http://www.carstereo.com/forum/showthread.cfm?tid=19828&fid=7

Dylan Matlow
President
Ology Audio